About Company

TRADE HELP www.trade-help.com is a deeply professional and practical consulting company from retail till Shopping Centre.

TRADE HELP company has 21 years of experience in increasing the effectiveness of retail chains in Russia, Belarus, Kazakhstan, Kyrgyzstan, Azerbaijan, Tajikistan, Georgia, Latvia, Ukraine: development and implementation of effective retail-concept of stores, shopping and business centers, setting up effective retail analytic and precise diagnosis, functional design and store merchandising and visualization.

Trade Help Company has an international recognition and support for the partnership:

• EBRD European Bank for Reconstruction and Development;
• EHI Retail Institute, Germany;
• ERA European Reatil Academy, Germany;
• Messe Dusseldorf & Euro Shop, Germany;
• ECE Projektmanagement, Germany;
• POPAI & Global shop, USA;
• B2B Conference Group (BBCG), Russia;
• LTA Latvijas Tirgotāju asociācija, Latvia;
• EWA–BIS Group, Poland;
• SBC (Small & medium Business Corporation), Seul, South Korea;
• Eurostandards, Hungary.

Trade Help Company recognized authority in many countries, as evidenced by the fact that the sign Trade Help is protected by the Madrid Protocol of the World Intellectual Property Organization (WIPO).

21 years of experience and over 1,000 successful projects for retail chains in Russia, Belarus, Kazakhstan, Kyrgyzstan, Azerbaijan, Tajikistan, Georgia, Latvia, Ukraine.

From the planning of new concepts before the adaptation of retail technology, high-performance retail analytic and business consulting with practical, functional design and the best layouts of shops.

Trade Help is a highly educated team, with a professional systematization of knowledge and best practices, experience and practical implementation of projects: 

1. Consulting projects with practical implementation on the retail-based project management:
1.1. Retail Development: strong in strategy and tactics.
1.2. Retail Analytic.
1.3. Commercial department of retail.
1.4. Marketing retail.
1.5. Operation retail.
1.6. Own production of retail.
1.7. Finance and budgeting of retail.
1.8. HR retail + special training program " RETAIL ACADEMY".

2. Creating concepts of new retail objects, improved retail formats and specific of the objects:
2.1. analysis of retail locations: from supermarket till shopping centre.
2.2. Best lay-out designe.
2.3. Project management with strong team managing.
2.4. Creating a system of marketing in retail activities, marketing and study of retail real estate (shopping mall, hyper and supermarkets, DIY, delicatessen supermarkets, convenience stores, electronics, Non Food, jewelry and other specialized stores).
2.5. Project management of purchasing of retail equipment, section book and technical support, management of equipment tenders, special lighting implementation.

Experience in all retail directions:
Food Retail, Electronic retail, DIY and interior stores, Furniture retail, Jewelry retail, Toys retail, Pharmacy chains, Fashion retail, Souvenirs retail, shopping center and malls.

Experience in all formats of retail chains:
Shopping and entertainment centers, hypermarkets and Cash & Carry, mega discounters, supermarkets, specialty and brand stores & boutiques, mini markets, convenience stores, discounters.